1.
Yi M, Ting H. Research on the Mechanism and Governance Path of Gen AI Content Marketing in Reducing Customer Acquisition Costs and Enhancing Customer Retention Performance. Innovative Applications of AI [Internet]. 2026 Sep. 30 [cited 2026 Oct. 22];3(3):16-22. Available from: http://www.hume-ai.hk/index.php/zk/article/view/199